Once upon a time, about 12 Centuries ago, the first glass of pure clear spirit was raised: “To your health!”, “Zazdarovya!”. It was either in Russia or Poland. (The jury is out as to exactly where). But one thing is certain, we have all been enjoying it ever since.
Russia’s National Drink was first exported to Sweden in 1505.
By the 18th century, Sweden had not only developed a taste for vodka, but had begun its production. However, as it was considered a symbol of wealth and nobility, its manufacture was was limited to aristocratic families only.
In 1879, an entrepreneurial guy named Lars Olssen Smith, challenged Stockholm's liquor marketing monopoly. He began selling vodka, just outside the city’s border, at discounted prices… and threw in a free boat rides to the distillery. Needless to say; his business did very well. And that was the beginning of Absolut Vodka.
Today, Absolut is one of the largest brands of spirits in the world. It is sold in 126 countries. Staying true to its heritage it is still distilled from winter wheat grown in southern Sweden and owned by French group Pernod Ricard.
Fast forward to the 21st century. Deepak Ohri CEO of lebua, was about to launch lebua No.3… the first new hotspot at the world’s first vertical destination. And, of course, only the best would do…
Enter Pernod Ricard. Absolut Elyx has been manually distilled by expert craftsmen since 1921 in vintage copper. And that’s where the magic happens to create a naturally rich and silky smooth vodka with real character… But that’s not all. Deepak and Pernod Ricard created a lebua-only Absolut Elyx LIMITED EDITION blend designed especially for lebua guests.
Perfect for martinis or even on the rocks, lebua’s expert bartenders now craft innovative cocktails with tongue-tapping unique ingredients like caviar air, yuzu juice, Darjeeling and Thai Chili.
Deepak’s top tip? “Indulge in caviar, followed by a shot of vodka for the perfect pairing… and a great start to a night of dancing on the digital floor”
lebua No.3 Signature Elyx Cocktails
MAI THAI Absolut Elyx + Umeshu, Mirin, Yuzu, Orgeat-Liquid nitrogen
PASSION PONG Absolut Elyx + Passion Fruit, Mango, Thai Basil
STARRY NIGHT Absolut Elyx + Capucana cachaca, ginger, Kumquat, kaffir leave, charcoal
NO. 3 Absolut Elyx + Coconut Purée, Pineapple Purée, Agave, Salt